FUNCTIONAL DESIGN: I converted the storyboards into user stories, which acted as a guide to develop task flows and rough UI layouts. Those pieces allowed me to identify what UI elements were needed on each screen so a user could complete their goals.
PROJECT TYPE: Experience Design
TIME FRAME: 3 weeks
In this project I addressed the classic SF problem of needing to carry a jacket at all times. Coat Cheq is a jacket rental service designed using the sharing economy model.
Having to bring a jacket with you everywhere is a daily hassle of SF life. If you don't have one with you and the fog rolls in, you only have two options: buy a new piece of clothing or end things early and head home. Is there a way to provide people with a third option that would improve the experience of being in San Francisco?
I approached this project using the Lean startup methodology, developing an initial hypothesis that could be rapidly developed and tested. I started by conducting interviews to confirm that a jacket sharing service would be desirable and that people would be comfortable with the concept of sharing clothing. During the interviews, I was also able to identify user pain points and needs.
I used that data to work through the functional design process, to keep my decisions focused on user goals. This process helped me develop the task flows and UI elements necessary to test the product's core functionality.
With the content from the functional design, I developed an interactive prototype for both the app and the locker screen. I also iterated on form factors for the locker, and built a 3D mockup to get a better idea of how people could interact with it in the real world.
My biggest takeaway from this project was how to keep focus on the essentials when operating on such a tight timeline. I really had to trust in the design process, and that It would act as a guide to help me work efficiently and stay within the project scope.
If I could expand the project into next steps, I'd like to complete the lean startup practice by actually implementing a minimum viable product and develop the metrics for testing it.
Want to learn more?
Check out my in-depth case study